I’ve been wanting to write this post for a while now because I feel like its something that most of us bloggers go through. As we continue to grow both as creatives and influencers we deal with the constant struggle of trying to stand out in this overly saturated industry, and continuing to use the same formula that has been proven to work and bring in numbers and growth for others. How do you manage to do both without copying another blogger or getting lost in the blogger content world? If you stray too far from the already beaten path will you grow as much as those who stay on that path?
I started blogging because it has been something I have been drawn to since the days of Carolina Engman, Rumi Neely, and Victoria Tornegren and a few other forerunners of this crazy cool industry. I remember coming across their blogs and thinking “omg there’s actually people like me out there?!” I remember saving a tab on my Safari browser for all the fashion blogs that I would visit daily to see their new content (I know, SUPER ancient days way before Bloglovin’). Instagram had not become a thing yet and Tumblr was just in its starting stages so going through that Safari tab was what I looked forward to everyday (still have it saved on my browser btw).
I’ve always loved the idea of sharing my style and creativity with other people but never knew how to go about it or was simply too scared to just put myself out there. I’m a very shy and introverted person so the idea of putting myself out there on the internet terrified me to no end. I tried a few times to start a style blog but I either never had the time to fully commit to it or I would just go back to saving inspo photos from Tumblr. When I finally took the plunge and started my blog I was so happy and proud of myself for sticking with it and FINALLY doing it. I just wish I had done this earlier.
I was shocked at how fast I grew a following in just a year and am so thankful that I was able to grow at such a fast pace and in such a short amount of time. But at the same time its hard not to compare yourself to those other bloggers out there who grow three or four times as fast as you. You are constantly reminded their growth all around you on social media everyday. At some point you almost can’t help but think that you need to follow the same pattern as everyone else to grow like them – post the same kind of detail shot, the same fishnet and ripped jeans outfit, purchase the same Gucci, you get the point. So that’s what I did. And it clearly seemed to work and help me grow until it didn’t.
Throughout this whole blogging process I’ve learned that I am someone who likes change and I get bored very easily if I am stuck in a routine. So the idea of having to constantly take the same shot of an outfit or not being able to post a photo just to maintain my feed began to drive me insane. I realized I had become a prisoner of my own Instagram which sounds absolutely ridiculous but it was true. Was I to remain consistent to my feed, a 9 picture mini series that tells someone what we are all about and determines in .2 seconds whether we gain another follower? Or do I dare post a different photo and risk the engagement rate? But as engagement continued to drop regardless, and I couldn’t help but think what the hell am I doing wrong? I was doing what everyone else is doing, I’m in a ton comment groups, I’m active, and posting the same kind of content and then I realized that was the exact problem – I’m doing what everyone else is doing.
I forgot the whole point of me starting this blog was TO BE creative with my style and photos and express myself, not just follow the blogger crowd. I’ve realized worrying about the numbers and engagement rate isn’t going to change either one and its not the reason for me starting this process in the first place. Of course I am always inspired by other bloggers content or how they style a piece, as we all are but do I want to be known as “just another style blogger” or known for my creativity and style? I choose the latter.
I’m not really sure what exactly that means for me or which direction it will take my blog but I know that I can’t keep doing the same thing as everyone else and expecting results. I absolutely love blogging and greatly appreciate all the opportunities that have come with it so far. I’ve enjoyed being able to express myself and this journey has been nothing but amazing. But as with anything you have to continue to grow and accept change as it comes. Which is exactly what I’m going to do!
Thank you to those of you who actually read through this entire rant/post! What are you thoughts on the blogger-sphere we all have a love/hate relationship with?